The City of Red Deer is undertaking a Household Travel Survey to learn more about the transportation patterns of residents. The goal of the survey is to understand where people are going and how they get there by collecting information on the trips made by each member of your household.
Help us help you! As the population in Red Deer grows, coordinated planning around future transportation needs is critical.
We're undertaking this research to support an update of the City's transportation model. The information you provide will be used to make informed decisions on future planning for roads, public transit, cycling and pedestrian infrastructure, and other transportation facilities.
Whether you walk, cycle, bus, or drive, we need to hear from you! Your participation is essential to improving our roads, pathways, transit, and bike paths.
To find out more about the project and The City of Red Deer's current Multimodal Transportation Plan please visit: https://www.reddeer.ca/city-government/plans-and-projects/ongoing-plans-and-projects/moving-red-deer-forward/.
Survey Login
The 2024 Red Deer Household Travel Survey is a confidential and voluntary travel survey on how residents of the Red Deer get from place to place on a daily basis.
This important survey is an initiative of The City of Red Deer. The information you provide will help The City make data-based decisions on improvements to transportation infrastructure and services. Your survey results will be used to:
- Shape Red Deer's transportation policy;
- Guide Red Deer Transit operations;
- Identify travel trends; and,
- Inform future decisions about transportation systems and services.
An independent Canadian research firm, R.A. Malatest & Associates Ltd. has been contracted to administer the survey.
Your participation is important!
If you received a letter or a phone call from The City of Red Deer and R.A. Malatest & Associates Ltd., you have been randomly selected to participate in the study and have the chance to shape your city's transportation future! Please use the access code on your survey invitation letter to log in and complete your survey.
Why should I participate?
The goal of the survey is to understand where people are going and how they get there by collecting information on the trips made by each member of your household. The information you provide will be used to make informed decisions on future transportation planning and investment for roads, public transit, and other transportation facilities to make it easier to get where you need to go.
It is important that we gather information from many residents who use any mode of transportation - including drivers, public transit users, cyclists, and pedestrians - regardless of how many trips they make. It is equally important that we hear from residents who might not have made any trips on their travel day, as this data is essential to understanding travel patterns.
Starting in September 2024, survey invitation letters (including details about the survey) will be sent to randomly selected households.
Participants can choose to complete the survey online or by phone. The survey will take approximately 10-20 minutes depending on the size of your household and number of trips. It is extremely important all your data is entered completely and accurately.
How do I participate?
You can participate in one of two easy ways:
- Online: You may complete the survey by selecting the 'Survey Login' option on this website and entering your secure access code.
- Phone: Give us a call at 1-855-412-1922 and one of our professional interviewers will be happy to conduct the survey with you over the telephone. We are available any time between 9 a.m. and 9:30 p.m. MDT on weekdays, 10 a.m. to 6 p.m. MDT on Saturdays and 12 p.m. to 6 p.m. MDT on Sundays. Please have your survey access code ready when you call.
Our survey interviewers may call selected households on weeknights between 5 p.m. and 9:30 p.m. MDT and Saturdays between 10 a.m. and 6 p.m. MDT.
Your Privacy is Assured
The Red Deer Household Travel Survey team is dedicated to protecting the privacy of its participants. Click here for more information: Privacy Statement